Now, the perfume’s name ― Complicit ― is enjoying a popularity boost familiar to words associated with President Donald Trump: It’s surging in lookups on Merriam-Webster.com, according to the site’s blog.
“Complicit” sits atop the current trending list, above “neophyte,” “incredulous,” “refute,” and “recuse.”
The “SNL” spoof ad, starring host Scarlett Johansson as Ivanka Trump, promotes a fictional perfume, Complicit, dubbing it “the fragrance for the woman who could stop all this, but won’t.”
The voiceover slyly mocks Ivanka’s brand as an empowered woman and feminist, as well as a glamorous socialite. It’s an image, the spot suggests, that juxtaposes poorly with the visible and reportedly influential role she plays in her father’s campaign and administration. It specifically calls out her failure to distance herself from her father’s campaign after the infamous Access Hollywood tape leaked. The tape featured an audio recording of Trump apparently confessing to grabbing women by their genitals without prior consent.
“A feminist, an advocate, a champion for women ― but, like, how?” the voiceover purrs at one point.
Answers may vary on that front, but one thing is clear: “Complicit” is an adjective meaning “helping to commit a crime or do wrong in some way.”
Just so we all know.