After years of working with brands from a pr, editorial, social media and strategy standpoint, I've decided to venture into advertising with my relationships and clients. Though, I've always had an eye for visually appealing imagery, commercials and such, it's been interesting to give it a try on my own.
The ad business is highly competitive and hit or miss, but it's a delightful challenge. The first ad campaign we've shot is for Alexandra Clancy. They host an assortment of artistic luxury bags with a New York City vibe and demographic. We encompassed the energy of this campaign with a young model in a bathroom after a night of dancing and fun.