Some people believe that stocking their wardrobes with nice workout garb will inspire them to exercise more. If that’s true, fans of J.Crew and New Balance are about to start frequenting the gym way more often.
These two beloved brands have teamed up on one extremely cute activewear collection, soon to be spotted at a Classpass session near you.
The line marks J.Crew’s first ever activewear line, though the two brands have enjoyed partnership on shoes for the past 11 years. Perhaps it took so long because, as J.Crew’s creative director and president Jenna Lyons explained to Refinery29, she is basically all of us when it comes to working out.
“I cannot for the life of me figure out how to clip in and out of a Spin bike, and the thought of ice cream is the only thing that gets me to do any type of physical exercise,” she said, though she added that the brand “jumped” to collaborate with New Balance earlier this year.
The collection, which includes shoes, pants, shorts, sports bras, tanks, short-and long-sleeved tops, jackets and pullovers, launches Oct. 11 online and in select J.Crew and New Balance stores worldwide. With a $15-200 price range, there’s pretty much something for every athleisure enthusiast’s wish list.
In keeping with its New York Fashion Week vibe, J.Crew hired women it admires to model the collection, including a Muy Thai boxer and a Soulcycle instructor.
Take a look at some of what New Balance’s vice president of apparel, Deirdre Fitzgerald, called “an aesthetic of timeless athletic chic”:
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