J. Crew Opens First Bridal Store

J. Crew has opened the doors to its first bridal store, WWD reports. Located at 769 Madison Avenue in Manhattan, the French-style salon combines wedding garb with the J. Crew sensibility. Dresses run from $229 up to $3,500, but that's not all that shoppers will find on the racks.

Bearing in mind the before and after parties, rehearsal dinners and the honeymoon night, there are separate areas on the first floor for cashmere sweaters, handbags, shoes, jewelry, lingerie and a new 769 Collection of cocktail and evening dresses, tuxedo jackets and harem pants. Much of the assortment, J. Crew executives boast, incorporates fabrics from some of the finest Italian mills, such as Clerici Tessuto and Canepa, yet without the expected sticker shock.

There's also makeup, perfume and headpieces.

J. Crew Group president Tracy Gardner summed things up, saying, "We're not fancy here. We're still J. Crew, but it's an elevated experience."