Well, that's definitely different.
James Franco posted an Instagram photo August 11 revealing his brand new bleached blond hair. Franco appropriately summed up his new 'do in the caption, writing, "That Late 90s bleached look":
The lightened hairstyle is quite a departure from his previously brown locks. For comparison's sake, here's Franco at the "Child of God" premiere in New York on July 30:
We're not sure what inspired the change, but we have a '90s-themed question for Franco: