A snowy road. A mysterious figure in the distance. And then heart-stopping terror.
Is this any way to sell tires?
AutoWay's Japanese tire commercial has, ahem, gained lots of traction on the Internet and in media outlets for what AdWeek called the spot's "scarevertising." The video even comes with a health warning.
Now you've been warned. We dare you to watch (above). We double-dare you.