Black Voices

Jay-Z NBA 2K13: Rapper Announced As 'Executive Producer'

Rapper turned entrepreneur Jay-Z has expanded his business portfolio by scoring an exclusive deal with video game developer, 2K Sports.

Today the company released a sneak preview clip from the latest installment of their hugely successful NBA franchise, NBA 2K13, featuring none other than Hov as the game’s executive producer.

While the brief, 24-second clip released today was impressive, featuring highlights including NBA legend Michael Jordan dunking to Jay-Z's smash hit, “Public Service Announcement,” it is still unclear how much creative input the rapper has had in developing the game, which is scheduled to be released on October 2.

Garnering executive producer cred for the video game is just the latest in the mogul's growing sports and gaming influence. He is also part-owner of the Brooklyn Nets, which he helped woo from New Jersey,and last month it was announced that the Grammy Award-winner will also serve as a director for Brooklyn Arena LLC, the parent company of the team’s Barclays Center arena.


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