Former Florida Gov. Jeb Bush (R) posted an image to Twitter on Sunday ahead of his 2016 presidential campaign launch:
The likely campaign logo is notably missing the word "Bush."
Several people on Twitter pointed out the image is reminiscent of earlier campaign logos he's used:
Others noted its similarity to the presidential campaign logo used by now-Sen. Lamar Alexander (R-Tenn.) in his 1996 presidential campaign:
Bush is expected to launch his campaign on Monday.