Jeb Bush Draws Contrast With 'Self-Promoter' Rivals In First TV Ad

"I'm offering something different: leadership, ideas and a proven conservative record."

WASHINGTON -- Former Florida Gov. Jeb Bush's presidential campaign on Tuesday released the candidate's first television ad, slated to air in the early primary state of New Hampshire through September.

The 30-second spot, entitled "I've Delivered," touts Bush's 1999-2007 gubernatorial record and also takes a subtle jab at some of his rivals in the race for the White House.

“We have an important choice to make about the direction of our country. If you want more D.C. politicians or more self-promoters, you've got options," Bush says in the ad. "I'm offering something different: leadership, ideas and a proven conservative record. As governor, I cut taxes, cut spending, balanced budgets and Florida led the nation in job creation. Anybody can talk. I've delivered and I hope to earn your support."

The campaign spent $500,000 on the ad buy, and is expected to spend more.

The governor has sought to project a more high-octane persona after a week spent publicly feuding with real estate mogul Donald Trump, the front-runner in the race who has repeatedly criticized Bush as coming across as flat and "low-energy."

Also on Tuesday, Bush was scheduled to appear on the "Late Show" premiere with new host Stephen Colbert.

Bush currently trails Trump and famed neurosurgeon Ben Carson in HuffPost's Pollster, which averages all publicly available polls.

Watch the ad above.