Jeff Bezos On New Kindle 3: Why Color, Touch-Screen, And ePub Aren't Part Of New Kindle's Features revolutionized book reading in 2007 when it introduced its Kindle e-reader. But now consumers can choose among several digital reading devices -- and Apple hopes to change the game by making e-books available on its powerful iPad tablet computer.

CEO Jeff Bezos is fighting back with a new Kindle that's more powerful and less expensive.

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