Exodays, a Jewish LGBT group based in Amsterdam, is organizing the float, as well as a Shabbos dinner the evening preceding the parade.
On its website the group writes:
EXODAYS believes that sexual diversity and Jewishness go hand in hand. Throughout history, Amsterdam has been a city where Jews took refuge, escaping oppression and experiencing freedom. For centuries Jews have contributed to the rich history of Amsterdam, often called the Jerusalem of the North.
British actor Stephen Fry tweeted his support to Exodus and the Jewish float, saying:
The Jewish float will be joined on the canal by the parade's first float for Moroccan gays, the Jewish Daily Forward reports.