In the first three days of this week, CNBC's Business Day programming block was down 10 percent in the key demographic of adults 25-to-54 versus the same period the week before, and down 11 percent among total viewers. Meanwhile, Mad Money was also down 10 percent in the 25-to-54 demographic, but only 4 percent among all viewers -- suggesting that maybe some of those bored college kids who watch Jon Stewart did, in fact, tune in to find out exactly what is the deal with this Jim Cramer character.
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