Joanna Coles, Cosmopolitan Editor, Explains How Women Could Possibly Care About Mascara And The Middle East

Cosmopolitan Editor Highlights Sexist Double Standard With One Perfect Comparison
NEW YORK, NY - SEPTEMBER 04: Joanna Coles, Editor In Chief of Cosmopolitan, attends the Marissa Webb fashion show with TRESemme during Mercedes-Benz Fashion Week Spring 2015 at The Salon at Lincoln Center on September 4, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for TRESemme)
NEW YORK, NY - SEPTEMBER 04: Joanna Coles, Editor In Chief of Cosmopolitan, attends the Marissa Webb fashion show with TRESemme during Mercedes-Benz Fashion Week Spring 2015 at The Salon at Lincoln Center on September 4, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for TRESemme)

Should a man's interest in sports disqualify him from having an opinion on economic policy?

If the answer is "no" (and it should be), then we should be applying the same judgement to women's magazines that take up political issues, Cosmopolitan editor-in-chief Joanna Coles said in an interview with NPR on Tuesday.

That women's magazines may have an interest in issues important to women is apparently incomprehensible to some people -- namely those who seem to think women couldn't possible handle both choosing an outfit and a suitable candidate for the Senate.

Coles points out the inherent sexism in this mindset on NPR:

I think that women's lives are multilayered. I have no problem understanding that women are interested in mascara and the Middle East. Men are allowed to talk about sports relentlessly and yet we still take them seriously. I don't understand why women can't talk about fashion, or sex, or love, or wanting more money and not be taken as seriously as men.

While the popular women's magazine is better known for its insight into erotic positions than political ones, Cosmo has made good on its intention to cover more political content. In September, Coles announced that the magazine would endorse political candidates as part of its #CosmoVotes social media campaign.

Beyond electoral politics, longform features on contraception and reproductive choice are staples of many glossy lady mags. "Contraception is a couple's issue. Men like having sex, too, and men don't want to have to have a baby every time they have sex," Coles told NPR. "In fact, if you presented them with that option, they would never want to have sex again."

We'll take our seven-minute orgasms without a side unintended pregnancy, thanks.

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