R&B singer-songwriter and seven-time Grammy nominee Joe has reunited with video director Bille Woodruff for his latest single, “If You Lose Her.” The soulful ballad was filmed at Los Angeles’ historic Million Dollar Theatre and features an elaborate sand story, created by international sand artist Kseniya Simonova, which compliments the soulful ballad.
The track, which is featured on the 40-year-old crooner’s latest project “Bridges,” capitalizes off of the album’s theme of relationships.
“Bridges” pretty much sums up the songs on the album. It’s about relationships. And that’s what I been able to do throughout my career, is to build relationships,” the singer admitted during an interview with the Huffington Post earlier this year.
“Instead of burning them, I’d rather build ... I just got out of one situation, and then got into a completely new one the following year. It’s amazing how things turn around.”
Check out Joe’s new video “If You Lose Her” in the clip above.