You can be forgiven if, up until now, you've not been paying much attention to the race to replace outgoing Louisiana Gov. Bobby Jindal, which has now come down to a matchup pitting longtime Republican Sen. David Vitter (La.) against state Rep. John Bel Edwards, the Democrat who serves Louisiana's 72nd District.
Perhaps the most noteworthy occurrence is that Jindal's lieutenant governor, Jay Dardenne, crossed party lines to endorse Edwards -- a move that's caused no small amount of consternation among Dardenne's fellow Republicans.
But forget all that, because this nonsense is about to get even more real with the release of this new Edwards ad, which very quickly and very unsparingly highlights what one might say is the key contrast between Edwards' and Vitter's careers.
It is, as the headline attached to the top of this article puts it, not subtle. Not at all. It "goes there." It is "hot fire." It "escalates quickly."
Yeah, yeah, you guessed it, it's about David Vitter paying prostitutes.
Louisiana, you guys!
Jason Linkins edits "Eat The Press" for The Huffington Post, and co-hosts the HuffPost politics podcast, "So That Happened." Listen to the latest episode below: