That, he said, is “a real shame, because at their best, local car ads should be unique and completely unhinged ― not franchised out, making nothing special anymore.”
So, Oliver and his team wrote an ad of their own, to be given for free to just one auto dealer ― but only if the dealer agreed to produce the spot without reading that script beforehand.
“I would argue that that was a hell of an offer on our part, and to be honest, quite a risk for someone to take on,” he said. “Do you really think we could be trusted with a situation like that? Because I definitely don’t.”
Oliver said they had several takers ― and selected one to create an ad that probably isn’t what you’d expect from the “Last Week Tonight” team.
Oliver was off the air on Sunday night, but posted a video update on YouTube, complete with the entire ad that will run in Minnesota this week: