Kardashian Tanning Line, Sun Kissed, Is Latest Family Venture

Kardashian Tanning Line Is Latest Family Venture

Fragrances, eyewear, makeup, plus-size clothing -- is there anything the Kardashians haven't slapped their name on?

Apparently so. The latest venture is self-tanning, with a new line called Kardashian Sun Kissed. Women's Wear Daily reports that the product line, which hits stores next month, will include a scrub, two tanning lotions, a color extender and a color maximizer.

As critical as we tend to be about extraneous celebrity product lines, this project might actually make sense for Kim, Kourtney and Khloe. The Los Angeles girls are obviously big tanners themselves; as Kim told WWD, "I think tanning has really been a way of life for all of us, living in California." Of course, sometimes Kim goes overboard with the tanner (purposefully or not). But at least the pairing of Kardashians and bronzer has some logic... unlike that time Kim was shilling for milkshakes and toilet paper.

The Kardashians have ventured into the tanning biz before, with a line of Kardashian Glamour self-tanning products sold exclusively at Sephora. But with those products gone, why not give it another go? As we've learned from years of reality TV scheduling, there's apparently no such thing as too much Kardashians.

Read more at WWD.com. Tell us in the comments: Would you try out the Kardashian Sun Kissed products?

Hopefully the Kardashians' new line won't make you look like this:

Victoria Beckham

Worst Celebrity Tans

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
Do you have a style story idea or tips? Email us at stylesubmissions@huffingtonpost.com. (PR pitches sent to this address will be ignored.)

Before You Go