The Kardashians want Ford to know they aren't laughing.
The reality TV sisters are ready to get litigious in response to a mock-up ad for the Indian-made compact car, the Ford Figo, which featured a cartoon drawing of Paris Hilton in the front seat of the car, winking as she kidnaps Kourtney, Khloe and Kim Kardashian, who are bound and gagged in the car's trunk.
A lawyer for the Kardashian family told various media outlets that the sisters "do not take this lightly and they are exploring all legal options" against those who are responsible:
“The 'leave your worries behind' Ford ads are disgusting, vile and offensive to all women. It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads. The Kardashians do not take this lightly and they are exploring all of their legal options," their attorney said in a statement.
Another ad in the series depicted former Italian Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car, and featured the slogan "Leave your worries behind with the Figo's extra-large boot." (Berlusconi is, of course, not only known for throwing wild "bunga bunga" sex parties, but is facing charges of paying for sex with an underage woman.)
The ads caused an outrage online and surfaced just after India passed a new legislation to protect women against sexual violence in response to a fatal December gang rape and beating of a young woman on a bus, reports the Associated Press.
The India unit of Ford Motor Co. has since apologized for the advertisements, with a spokeswoman telling the AP that the company is investigating whether anyone at the company ever saw the print ads, which were never used commercially but appeared over the weekend on a website showcasing creative advertising.
"We take this very seriously and are reviewing approval and oversight processes, and taking necessary steps to ensure nothing like this ever happens again," Ford spokeswoman Sethi Deepti told the AP.
Related
Before You Go
