For Glamour, by Julianne Carell.
“What’s that mean, exactly?” you might be asking yourself right about now. Think about that friend of yours who doesn’t eat anything that’s an animal byproduct—dairy, honey, etc.—she’s vegan, right? Now replace the food part with beauty products. It means—in addition to also being cruelty-free (i.e. never testing on animals)—Kat Von D is now eliminating the use of common ingredients like beeswax (often used in lip balms) and Carmine, a dye made from beetles’ wings. (Yes, that’s a common additive, look on the back of your makeup packaging for CI 75470 to find out if your favorite brands are using it.)
“We have been reformulating anything that had carmine in the past, and if we can’t reformulate, we just throw them out,” she told the magazine. “I can live without a purple eye shadow, it’s fine.”
It’s a game changer for the makeup-loving animal enthusiasts among us. 🐶🐱🐼
“When I launched [the line,] I was not sober; I was not vegan yet. So I had no idea about ingredients in formulation,” she said. “I would always think it was funny when brands would be like, ‘Oh, we’re vegan.’ Yeah, well, you don’t eat lipstick. [I was] super ignorant, you know?”
Wondering when you’ll be able to get your hands on the reformulated goods? The jury’s still out—but we’ve reached out to the brand for more info and will update this post as soon as we hear back.
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