Pepsi’s new ad campaign appears to be spinning “Out of Control.”
Now people are pointing out how its concept bears a resemblance to the first half of the music video for British big beat duo The Chemical Brothers’ 1999 hit “Out of Control.”
Watch the Pepsi ad here:
And see the music video, starring Rosario Dawson, here:
In the Pepsi ad, titled “Live for Now Moments Anthem,” Jenner appears to quell a protest by handing a cop a Pepsi.
The W.I.Z.-directed clip for “Out of Control,” meanwhile, sees Dawson standing off against Mexican police while she and a fellow protestor guzzle a soda beverage. The camera later pans out to reveal that they’re just filming a cola commercial.
Twitter users noticed the similarities, and questioned whether they were just a coincidence.
Jenner is yet to respond to the criticism, whilst Pepsi is standing by its ad.
“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey,” the company said via a statement.