Kendrick Lamar's Ode To Stretch Marks Is Great. The Reactions Are Even Better.

"I genuinely feel quite moved."

Kendrick Lamar surprised fans when he dropped a “must-watch” video for his new song “Humble” out of the blue on Thursday. But while the video itself caused a commotion, some of its lyrics had followers even more excited.

Lamar, who’s been cheered for praising women in song, prompted a massive pop culture moment with his celebration of natural beauty and stretch marks over airbrushed perfection:

I’m so fucking sick and tired of the Photoshop
Show me something natural like afro on Richard Pryor
Show me something natural like ass with some stretch marks.

And just like that, a resounding “YES” was heard ‘round the interwebs. The verse prompted a string of self-love declarations on Twitter as well as loads of applause for the critically acclaimed rapper. However, some people pointed out that the verse is unfortunately male-centric, with one Twitter user noting that “praising black women’s bodies and features simply for how attractive/fuckable you find them is not acceptance or progressive.”

Still, with more and more ads going unretouched and a loud salute to a woman’s natural body, we can’t help but be a little hopeful about the shifting of body standards in fashion, music and society in general.

Check out some of our favorite reaction tweets below, and watch the powerful video in its entirety above.