Fast-food behemoth KFC has sunk to new lows, literally: They've hired female college students dressed in red sweats with the Double Down logo emblazoned on their rear ends to hand out KFC certificates. The campus hotties reportedly earn $500 for their efforts. The promotion officially kicked off this week in Louisville, Ky., and will soon hit three more campuses. College gals that are interested can simply apply on KFC's Facebook page.
The Double Down was primarily marketed to young men, so there's a warped logic to this latest guerrilla campaign.
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