While it's not that unusual for advertisers to cater to male fantasies, it isn't everyday that you see someone go to such extravagant and mind-bending lengths to actually depict male fantasies. But that's exactly what Kia has done in this Super Bowl commercial that stars Brazilian super model Adriana Lima.
In Kia's Super Bowl ad, some sort of bedtime elf accidentally douses a sleeping man with too fairy dust. The elfin creature had previously sprinkled a light amount on a sleeping woman who was transported off to a bucolic setting where she road a horse with tall, dark and handsome stranger. The gentlemen who has been given far more than his serving size of dream dust finds himself behind the wheel of a Kia Optima on a race track while Lima along with many others models cheer him on. Among the other odd things swirling around him are MMA fighter Chuck Lidell and a gigantic sandwich.
Is this any sort of fantasy land that you'd ever want to visit?
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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focused entirely on the ads.
How does this Super Bowl ad stack up?