TECH

Kickstarter Focuses Its Mission On Altruism Over Profit

As a public benefit corporation, legal experts say Kickstarter is holding itself to a particularly high standard of transparency.

Under the designation, companies must aim to do something that would aid the public (such as Kickstarter’s mission to “help bring creative projects to life”) and include that goal in their corporate charter. Board members must also take that public benefit into account when making decisions, and the company has to report on its social impact.

 

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