Food & Drink

Kim Kardashian Loves Her Some Breyers Ice Cream, Claims It's #NotAnAd

The reality TV mogul has been pushing the brand, but people are skeptical that it's not sponsored content.

Kim Kardashian has endorsed many food and drink items, from Carl’s Jr. salad to Midori liqueur to the much-criticized FitTea and Flat Tummy products. But although those companies paid the reality TV mogul for public appearances and #SponCon, she’s allegedly pushing a particular ice cream brand for free.

Last Friday night, Kardashian tweeted: “So you know Oreos are my favorite thing ever and Oreo shakes. Well Breyers just came out w Oreo ice cream w chocolate chip cookies in it and OMG It’s probably my favorite ice cream ever. #NotAnAd just real life. Huge chunks or Oreos and Choc Chip Cookies”

The tweet refers to Breyers Oreo & Chips Ahoy! 2in1 frozen dairy dessert ― a vanilla and caramel ice cream base with Oreo and Chips Ahoy! cookie pieces. The product was unveiled in early 2018.

Kardashian tweeted about Breyers Oreo & Chips Ahoy! 2in1 frozen dairy treat. 
Kardashian tweeted about Breyers Oreo & Chips Ahoy! 2in1 frozen dairy treat. 

Although she said her latest edible endorsement is #NotAnAd, some Twitter users were skeptical.

Admittedly, this isn’t the first time she she’s shown Breyers some love. Last month, she gave the brand a shout out by posting a selfie video with her daughter, North, using the Breyers 2in1 Stapchat filter.

Is it genuine love or sneaky spon? We’ll probably never know for sure. But if it were a case of the latter, there could be legal consequences.

“If an influencer said a post was not an ad when it was, in fact, an ad, that would be a violation of the FTC Act,” Michael Ostheimer, an attorney in the Federal Trade Commission’s division of advertising practices, told HuffPost.

“The FTC could investigate by using legal processes to require the influencer and/or the brand to provide information to the agency. When the FTC investigates, there are a number of possible outcomes, including a court order against those being investigated,” he explained. “In some circumstances, that could include monetary relief such as giving up the money earned from the non-disclosed ad. The FTC does not have the authority to impose a fine for a first-time violation of the FTC Act.”

It’s worth noting that Breyers isn’t the only ice cream brand Kardashian shouted out Friday night. She expressed her love for Skinny Cow ice cream sandwiches and Häagen-Dazs, as well.

Her husband, Kanye West, seems to share her sweet tooth, and North even celebrated her 5th birthday by making ice cream at CoolMess in New York.

Here’s a look at some of Kim K’s past ice cream moments:

Kim Kardashian grabs an ice cream cone after shopping on Robertson Boulevard on July 31, 2008, in Beverly Hills, California.
Kim Kardashian grabs an ice cream cone after shopping on Robertson Boulevard on July 31, 2008, in Beverly Hills, California.
Kardashian buys Haagen-Dazs ice cream during the Monte-Carle TV Festival on June 11, 2009, in Monte Carlo, Monaco.
Kardashian buys Haagen-Dazs ice cream during the Monte-Carle TV Festival on June 11, 2009, in Monte Carlo, Monaco.
Kardashian visits Ben & Jerry's in Paris on Sept. 16, 2010.
Kardashian visits Ben & Jerry's in Paris on Sept. 16, 2010.
Kardashian enjoys some gelato on the island of Capri in Italy on Sept. 18, 2010.
Kardashian enjoys some gelato on the island of Capri in Italy on Sept. 18, 2010.
Kardashian and her mother, Kris Jenner, pick up ice cream at Oktoberfest in Munich, Germany, on Sept. 22, 2010.
Kardashian and her mother, Kris Jenner, pick up ice cream at Oktoberfest in Munich, Germany, on Sept. 22, 2010.
Kardashian buys an ice cream cone from a food vendor in New York's Soho neighborhood on Oct. 6, 2010.
Kardashian buys an ice cream cone from a food vendor in New York's Soho neighborhood on Oct. 6, 2010.