So did Paper Magazine's nude Kim Kardashian photos really "break the Internet" as promised?
As evidenced by the fact that you're reading this on the internet, the answer is: Not literally, no. But it did generate an absurd surge of traffic for Papermag.com. According to Adweek, Paper's website saw 6.6 million page views on Nov. 12, the day after publishing the Kardashian story, 5 million of which were unique views.
On Thursday, reports the Wall Street Journal, Papermag.com's traffic surged still higher, earning 15.9 million page views, 11 million of which were uniques.
To put that into perspective, the site averages around 25,000 page views per day in October, based on data provided by SimilarWeb.
Unsurprisingly, the traffic bonanza also extended to social media, where a tweet of the magazine cover, sent by Kanye West to his 11 million followers on Nov. 11, racked up more than 88,000 "favorites" and 79,000 retweets:
A spokesperson for Paper declined to release the magazine's internal figures to The Huffington Post, but didn't dispute Adweek's data, either.