Celebrity chefs have gone from cuisine masterminds to self-branded superstars. Food channels not only attract moms on a mission to find a new recipe but people like me, a twenty-something, who finds discovering new foods entertaining. So I wanted to put celebrity superstars to the test to by seeing how they are branding themselves in the social media world.
Using the Klout score, I have found the most influential celebrity chefs out there. Klout measures influence across the social web, not just looking at follower count, but the ability to engage and drive action. The Klout Score measures influence on a scale of 1 to 100, with higher scores representing a wider and stronger sphere of influence.
So who's the king or queen of the food chain? You just might be surprised to see some new rising stars.