Kim Kardashian is putting her best face forward for her new sunglasses collaboration.
The reality star sent out lifelike masks ― of her own face, of course ― to family and friends for the launch of her new sunglasses collection with Carolina Lemke.
Kourtney Kardashian tried on the masks and accompanying sunglasses in an Instagram story. When she asked one of her children how she looked in the mask, the child simply replied, “Disgusting.”
“I think I look beautiful,” Kourtney replied. “My face ID isn’t working on my phone, though. What’s going on? I do love these new glasses, though.”
It’s definitely one of the creepiest things to come through Calabasas in quite a while.
Other stars shared clips of themselves unboxing Kim’s new collaboration, including Kylie Jenner and Kimora Lee Simmons, who also tried one of the three masks.
Kim Kardashian discussed the idea behind the masks in a video on her Twitter account.
“In each press box you guys will get three pairs of glasses, and they all come with a mask of my face that the clones were wearing in the [Lemke] photo shoot,” she says. “I just thought that this was a really cool idea.”
Cool and creepy, that’s for sure.
Kim wasn’t the only Kardashian sister with major business news this week, as Kourtney launched her new wellness site, Poosh.
The website is intended to provide a “guide to living your best life.” HuffPost’s Jamie Feldman described it as a “less self-aware Goop” for its outrageously priced products and health claims that aren’t backed by medical research. That’s almost scarier than masks of Kim’s face.