She just couldn't keep up with the conditioners.
In recent videos posted on Snapchat, Kylie Jenner fires back at a friend for criticizing her natural hair. The reality star is sensitive to the topic, especially since she believes the top of her hair was "destroyed by bleach."
"I'm really, like, self-conscious about it," says Jenner.
It's cool, though. Her other friends were into it, including her boo Tyga:
Unlike Kylie's hair, Tyga's response didn't seem that natural. But that's probably more to do with being on Snapchat than with the rapper's sincerity.
Even with the positive review, Jenner was soon back to rocking other hair, donning a navy-colored look at the opening of the Sugar Factory Orlando on Friday.
Don't let the haters get you down, Kylie. And if they ever do, that's what sugar highs are for.