No doubt today's music industry is flooded with talented artists, some of them far more high-profile than others. But buried within the constant chatter about the usual suspects is one particular performer that we really should pay more attention to, according to industry veteran L.A. Reid.
Reid, of Epic Records, is the man who discovered both Usher and Justin Bieber, and he recently opened up about who he views as the most underrated artist in today's musical landscape.
"There's no one more talented than Future -- and no one more overlooked," Reid says. "My intuition tells me that it won't be that way for long."
Future is signed to Epic Records, and if his track record is any indication, Reid may be right.
"He has not had what we call a top-40, mainstream hit, but this guy has put out three albums in the last five months -- they've all gone to number one," Reid points out. "No one else in the world has done that."