Polaroid announced a strategic partnership with Lady Gaga, naming her their Creative Director of specialty products. The multi-year union of the iconic brand with one of today's fastest rising and fashion forward stars seemed like a good move for Polaroid, noting what a close relationship Lady Gaga has with her fans. Lady Gaga talks about working with Polaroid:
"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects," said Lady Gaga. "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation--blending the iconic history of Polaroid and instant film with the digital era--and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it--finally, have a real job."
Though an interesting, and press-worthy move by Polaroid, time will tell if this partnership will be fruitful, or just superficial.