She drove James Corden around wearing one during her Carpool Karaoke appearance. She also wore one in a new ad for Apple music, as well as during her SNL performances last weekend. A wide-brimmed pink hat is the only thing she’s wearing in the album cover art for “Joanne” (the album that dropped on October 21 and is named after Gaga’s middle name).
So what’s up with that hat?
For one thing, pink is her favorite color, according to Gladys Tamez, the milliner who designed these hats for Gaga.
But it also represents a new direction for Gaga, Tamez told The Daily Beast: “[The pink hat] represents more of who she is inside as opposed to her public persona. The hat is central in a symbolic sense to who this new Lady Gaga is.”
Tamez also claims the pink hat is partially responsible for songs on the album, explaining that Gaga started writing the record while wearing a hat in the bathtub.
While the hats are custom-made for Lady Gaga by Tamez, you can buy one from the LA-based milliner yourself ― the Lady Joanne, the same hat Gaga wears on her new album’s cover, is available for $680, as well as the Lady Bianca, a pink hat named after Bianca Jagger and worn by Gaga recently, which is also $680.
See Gaga wearing a lot of pink hats below: