Lady Gaga Is Almost Unrecognizable In New Ad For Tiffany & Co.

Givin' us a million reasons to love this look ๐Ÿ’๐Ÿ’๐Ÿ’

Lady Gaga, the entertainer who has given us everything from meat bikinis and meat dresses on the red carpet to bright blue, thigh-high cowboy boots, is the new(ish) face of Tiffany & Co.โ€™s line, Tiffany HardWear.

Ever the style chameleon, Gaga transformed for the ads. Sheโ€™s decidedly dressed down from her usual performer flair, pairing delicate Tiffany & Co. jewels with sleek, pulled back hair, high collars and black pleated pants.

Gaga โ€• a native New Yorker โ€• is serving up Upper East Side chic:

Tiffany & Co./David Sims
Tiffany Co/David Sims
Tiffany Co/David Sims

๐Ÿ’Ž โœจ @tiffanyandco

A post shared by xoxo, Joanne (@ladygaga) on

โ€œI think that jewelry, like all accessories, gives you an opportunity to, you know, pump up the volume on whatever youโ€™re wearing,โ€ Gaga said in a video shared on Tiffany and Co.โ€™s Instagram.

She added, โ€œBut the real joy in it I think is the romance of jewelry. And it is a misconception that a man, or your lover, has to buy you jewelry. I think a woman can buy herself jewelry and put it on with dignity.โ€

The only caveat here being that you must be a woman with a TON of money to buy yourself this jewelry. A wrap bracelet in the HardWear collection retails for $6,500, a graduated link necklace is $9,500, while earrings and rings hover in the โ€œlowโ€ thousands.

Check out the first few glimpses of Gagaโ€™s campaign from a few months ago:

Watch the Super Bowl ad that kicked off Gagaโ€™s Tiffany & Co. campaign below:

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