Lady Gaga, the entertainer who has given us everything from meat bikinis and meat dresses on the red carpet to bright blue, thigh-high cowboy boots, is the new(ish) face of Tiffany & Co.โs line, Tiffany HardWear.
Ever the style chameleon, Gaga transformed for the ads. Sheโs decidedly dressed down from her usual performer flair, pairing delicate Tiffany & Co. jewels with sleek, pulled back hair, high collars and black pleated pants.
Gaga โ a native New Yorker โ is serving up Upper East Side chic:
โI think that jewelry, like all accessories, gives you an opportunity to, you know, pump up the volume on whatever youโre wearing,โ Gaga said in a video shared on Tiffany and Co.โs Instagram.
She added, โBut the real joy in it I think is the romance of jewelry. And it is a misconception that a man, or your lover, has to buy you jewelry. I think a woman can buy herself jewelry and put it on with dignity.โ
The only caveat here being that you must be a woman with a TON of money to buy yourself this jewelry. A wrap bracelet in the HardWear collection retails for $6,500, a graduated link necklace is $9,500, while earrings and rings hover in the โlowโ thousands.
Check out the first few glimpses of Gagaโs campaign from a few months ago:
Watch the Super Bowl ad that kicked off Gagaโs Tiffany & Co. campaign below:
The HuffPost Lifestyle newsletter will make you happier and healthier, one email at a time. Sign up here.