"Latino In America" Not The Ratings Hit "Black In America" Was


CNN's "Latino in America" received a lot of attention, particularly from observers interested in the discord between the special and Lou Dobbs' perceived anti-immigration stance.

The attention wasn't enough to make it a ratings hit, however.

The two-part special, which aired Wednesday and Thursday nights from 9-11 PM, drew significantly fewer viewers than the summer's "Black in America," and led the network to third place in both total viewers and the A25-54 demographic both nights.

Wednesday night, "Latino in America" drew an average of 1,007,000 total viewers and 293,000 A25-54 viewers. That's down 45% in total viewers from the debut episode of July's "Black in America," which averaged 1,991,000 total viewers, and down 67% in the demo (from 894,000).

CNN averaged 880,000 total viewers and 253,000 A25-54 viewers Wednesday, coming in third behind Fox News (2,860,000 total; 826,000 A25-54) and MSNBC (977,000 total; 273,000 A25-54).

Thursday's Part II averaged 848,000 total viewers and 268,000 A 25-54. That's down 40% in total viewers from the second part of "Black in America," which averaged 1,406,000 total viewers, and down 60% in the demo (from 569,000).

CNN averaged 749,000 total viewers and 196,000 A25-54 viewers Thursday, coming in third behind Fox News (2,682,000 total; 749,000 A25-54) and MSNBC (944,000 total; 287,000 A25-54).

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