SPORTS

Nike Ad Gets Real With LeBron James

CLEVELAND, OH - JUNE 16:  LeBron James #23 of the Cleveland Cavaliers reacts in the fourth quarter against the Golden State W
CLEVELAND, OH - JUNE 16: LeBron James #23 of the Cleveland Cavaliers reacts in the fourth quarter against the Golden State Warriors during Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

What does a major sporting goods company do when its star endorser doesn't produce the happily-ever-after everyone hoped for?

Well, if you're Nike and LeBron James is your pitchman, you do this:

The ad appeared in Sunday's Cleveland Plain Dealer. While James probably didn't need another reminder of how he, the Cavaliers' returned hero, helped the team achieve a lot despite other players' injuries, a full-page tribute sure didn't hurt.

The sting of the Cavaliers' loss to the Golden State Warriors in the NBA Finals might last a while, but fans always need sneakers.

H/T Uproxx

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LeBron James on the Cleveland Cavaliers