What does a major sporting goods company do when its star endorser doesn't produce the happily-ever-after everyone hoped for?
Well, if you're Nike and LeBron James is your pitchman, you do this:
The ad appeared in Sunday's Cleveland Plain Dealer. While James probably didn't need another reminder of how he, the Cavaliers' returned hero, helped the team achieve a lot despite other players' injuries, a full-page tribute sure didn't hurt.
The sting of the Cavaliers' loss to the Golden State Warriors in the NBA Finals might last a while, but fans always need sneakers.