When it comes to bringing your strategy to life, words alone won’t do it, especially when you use too many words. Listeners will not understand where to focus their attention because you have failed to focus their attention.
The image above illustrates a different approach; I call it Strategy Visualization. It’s a single image that captures a process, a strategy, or almost anything else that needs to be clarified, communicated to vastly different audiences, or perhaps in multiple languages.
When we create such an image for clients, there are usually two to three core components; think of these as main idea drivers. Each component has no more than two to three credibility elements; these are believable validations of that idea or particular direction. Every element is represented by a visual image. At the core of this visual, you focus on the “why” (you might call this the WOW). What’s the desired outcome we're after?
Armed with this sort of image, client organizations discover that their strategy goes from convoluted to clear. It’s not just that we made a pretty picture. The very act of reducing your strategy to a single visual image forces you and your team to focus your employees’ attention. It makes you answer the question, “What are we really trying to say here?”
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