Pedestrian crossing signals in central London get a makeover this week.
Seven different filters showing either gender-related symbols or queer couples holding hands to form a heart-shape (see above) are temporarily replacing around 50 of the traditional "Green Men" near Trafalgar Square.
They went live on Sunday night, as part of Transport for London's celebration of the Pride in London event. And they will remain in place until after Saturday's main parade.
"One of the greatest things about this city is our differences and every Londoner should be proud of who they are," London's new Mayor, Sadiq Khan, said via a press statement.
"Our thoughts and prayers are of course still with the families and friends of the victims of the hideous recent attack in Orlando," he added. "These new signals show that we stand shoulder to shoulder with them and display the tolerance and celebration of difference in our city."
The new signals have been widely welcomed, with multiple people posting pictures and praising the initiative on Twitter:
They were inspired by a similar project in Vienna, Austria, last year, reports the Evening Standard. Transport for London has also created a limited edition LGBT version of its wallets which commuters use to carry travel cards: