Lilly Pulitzer fans, 2015 has been your year. First, the brand teamed up with Target to bring its floral styles to the masses at a fraction of the price. Now it has joined forces with Snapchat.
Starting this June, you can get Lilly Pulitzer's bright colors and bold patterns printed all over Snapchats sent from the store.
This cool collaboration is made possible by geofilters, which allow users to share where they are by applying filter overlays -- and Lilly is the first fashion brand to use the technology. If you'e in one of Lilly's 31 retail locations, simply enable your location settings and their famous prints will be available for your snaps.
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Looks like your social media just got A LOT more preppy. Happy snapping!
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