Looking for perfection? How about good enough instead?

If you’re like me, then you probably want things to be perfect before you release something out into the world. This could be a new product, a fully formed idea, or even a whole new business.

Perfection is great in theory, but in the real world I believe it stifles creativity. It stops people actually getting started on projects, and in a lot of cases, means that a great idea never actually comes to fruition. This is a real shame.

An example I’ve used many times in the past is to do with business plans. It’s much better to get a business up and running with a vague overall plan (and perhaps only being 50% as good as it could eventually be), than having the perfect business plan sat on your desk. Without taking action and actually getting on with things, your business is 0% effective. I’ll take the 50% (initially at least) version thanks.

One of the best ways to sum up my own approach, and one that I believe works, is with the simple statement “Good. Enough”. The slightly longer version is “Create something good and launch it asap”. You see it all the time with things like websites where the last few weeks (of an initial week long project!) are spent pontificating about wording, moving comma’s, making logo’s smaller by 10%, and similar, generally unimportant work. All these things can be tweaked over time and don’t need doing for the launch day.

Of course, if you’re a brain surgeon, or employed to do the pre-flight safety checks on an aircraft, “good enough” probably won’t cut it! And I’m not talking about being shoddy, and not doing things right either. I just think we all just need a reminder sometimes, that when starting something new, we tend to create the initial and important building blocks quite quickly. It’s only because we start to obsess about all the minor details (these details generally don’t matter to anyone but us), that projects slow to a halt, or take much, much longer than they should.

As pretty much every project evolves over time, get to work, and get that Version 1.0 out there. Prove that the fundamental idea works and can be a success. Then keep building on that over time.

Just remember. Good. Enough.

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