Let’s face it: Whoever has been attempting to market President Obama’s Affordable Care Act and its associated health insurance plans to a younger generation has had a pretty rough go of it.
But a genuinely funny new ad from Get Covered Illinois, the state's health insurance marketplace, might just be the best attempt yet at catching the eye of younger, uninsured types. (At the very least, it’s better than a solid chunk of this season's “Saturday Night Live” sketches.)
Outlining a tongue-in-cheek health care plan "based entirely on luck," the ad shows 20- and 30-somethings galavanting around Chicago, wearing homemade neck braces, eyepatches and casts made of bubble wrap, cardboard and duct tape.
“I just cross my fingers and hope for the best!” one of the characters in the ad says.
"You'll be OK, probably," quips another.
The spot appears to be the first in a series of videos from Get Covered Illinois's "Luck Health Plan" campaign.