New week, new MAC collaboration -- and this one is pretty darn exciting.
For the new collection "Future Forward," the makeup brand tapped young musical talents Tinashe, Dej Loaf, Halsey and Lion Babe to collaborate on products. A departure from partnering with blockbuster stars like Rihanna and Mariah Carey, the #MACFutureForward campaign celebrates the fact that beauty not only comes in many shades, but from different corners of life.
Expect an exciting lipglass, bold gold liquid eyeliner, a new blue lipstick, and a pop-powered eye palette, according to a press release from MAC's senior vice president and group creative director James Gager:
Tinashe is more of an eye girl so she knew right away she wanted to do an eye shadow palette. Halsey had this striking blue hair and really liked that blue-ish, grey lipstick tone, a bit 90’s. Lionbabe has a lioness persona with her voluminous golden mane. A metallic gold eye liner fits her perfectly. Dej Loaf prefers a more minimal makeup look so the shimmery, versatile lipglass worked for her. Each of their personalities are fully expressed in their product.
All of the artists' products will be sold exclusively online (wink wink, like Kylie Jenner's Lip Kit), and they all have different release dates. Go ahead and take a look at the campaign photos, product release dates and prices below:
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