Either a superstar or a growing enterprise, patronage is the lifeline of all businesses.
From research, reaching targeted consumers is one of the prime trials of SMEs. This is mainly because “most retails are done in open markets or at roadside stalls.” This challenge, varying from the nature of one society to the other, depends utterly on development rate. In Nigeria, a developing nation, the situation is abysmal.
This point exactly is why ecommerce is fast-spreading across the globe. A projection by eMarketer suggests an estimated growth amounting to $2.5 trillion by 2018. Come to Nigeria, a sum of $819 million was expended through online shopping in 2016.
As a business owner, isn’t this a clear point where you decide on the success of your business?
In the digital age, the real market is online. And in this light, the patronage concern about Made in Nigeria products can not be more imaginary. Online markets (such as cokodeal.com) are creating the leverage for manufacturers, specialized in local production, to trade within and export their products to other parts of the world, all done via the Internet.
Needless to say is the fact that Nigeria is in a dire need of industrialization where goods that are –or can be– produced locally must outweigh the alarming level of importation. It is of course very patriotic to believe and support this cause; it is however never enough without putting things in the right shapes.
As for trading, ecommerce solves real-life problems of all types of products and services. It provides opportunity for local manufacturers to reach the world and be found repeatedly by willing buyers within and outside Africa.
While e-commerce platforms abound in Nigeria, cokodeal is the only platform that focuses absolutely on creating market access and global linkages between Nigerian local manufacturers and the outside world. Cokodeal promotes the business of its clients by creating a phenomenal web presence for them thereby lifting their products on the horizons of global patronage through optimized online search technology. It is a big deal that this platform saves businesses a fortune on advertising on alternative media or other traditional advertisement mediums.
IMPORTANTLY, a key advantage of cokodeal is its pricing mechanism. It is designed to remove currency exchange barriers to trade. Buyers are able to see seller prices in their different locations in the local currency of whichever location they are searching from.