We suppose Madonna is just bored now?
The pop legend announced last month that she was launching a lifestyle brand, to be called Truth Or Dare By Madonna, targeted at women 27-50 and available exclusively at Macy's in 2012.
Truth Or Dare will sell fragrances, accessories, footwear, handbags and intimates -- dare we say, very Jessica Simpson?
Madge just recently sent out some press info about Truth Or Dare's signature fragrance, which will be available in April, and honestly, it's kind of LOL-tastic.
According to the folks at fan site Madonnarama, the launch of Truth or Dare by Madonna will include quite the fanfare, accompanied by "bracelets, earrings, sexy lingerie and a special Dom Perignon champagne bottle with custom made packaging."
And even the press kit for the scent is over-the-top: the site received a package containing "a vase of yellow waterlillies, a gold box, a blindfold designed by Kiki de Montparnasse, and a tiny vial of the scent."
Er... how do you design a blindfold?
Moving on -- Madonna says that the fragrance was inspired by a lady very dear to her heart: her mother.
My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious.
The scent will contain notes of "narcotic florals, balanced with addictive woods and vanilla." Sounds dangerous.
Madonna also offers us this tease (cribbed from a teenager's Tumblr post?):
Truth:
Duality. Sin is my twin. Contradictions push and pull.Dare:
To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.
And in an earlier promotion this month, some hot male models (dressed in a duality of colors, get it?) delivered bottles of the fragrance to beauty editors.
With all this buildup to a fragrance launch, we're hoping Truth Or Dare lives up to the hype.
