Several months ago, the Instagram world pretty much lost its mind over Kailijumei flower jelly lipsticks. Now, Manhattan-based cosmetics brand Winky Lux has come out with its own line of flower lip balms, and good lord, they are gorgeous.
Each tube is clear with real “fairy-picked” chrysanthemums inside. Now, we’d be perfectly happy to slather some clear flower gel on our lips. But while Winky Lux Flower Balms go on clear, the formula reacts with your skin’s pH levels, or natural acidity, to create unique shades of pink lipstick.
Yes, you read that correctly. This is Harry Potter-level magic, here.
Color-changing lipsticks are not a new concept. As Into The Gloss points out, Tangee has a color-adjusting lipstick that dates back to the 1920s, and Avon sold color magic lipsticks in the 1970s. The ingredient that allows these lipsticks to change color is CI 45410, also known as Red 27. Red 27 is clear when dissolved in the lipstick tube, but reacts with your lips’ moisture and pH level to adjust color.
It’s also worth noting that color-changing lipsticks may appear to be different shades on different people due to their natural lip and skin pigmentation. But we hate to spoil the fun, so we’ll choose to believe it’s witchcraft.