Maybe she's born with it. Maybe it's Maybelline. Or maybe it's just totally fake. According to the Sun UK, 28 percent of cosmetics ads include disclaimers noting that the images were digitally enhanced. Forty-four percent of ads appear to be retouched, but have no disclaimers. And the remaining 28 percent of ads were untouched.
The Sun singles out mascara ads as the most frequent culprits: "58 percent admitt[ed] the model's eyelashes were airbrushed to look longer. And 42 percent showed artificial lashes."
Shampoo commercials also bend the truth. Approximately a quarter of hair care ads feature models wearing extensions.