Style & Beauty

Makeup For Men: Will It Ever Go Mainstream?

It started with Russell Brand and Johnny Depp, but Superdrug is hoping makeup on men could go mainstream this summer. The high-street chemist is stocking its shelves with a range of cosmetics aimed directly at its male customers.

Guyliner, a £6.50 kohl pencil, will be in stores this week, closely followed by Manscara, a clear gel for lashes and brows. If they sell well, a lip balm and cover-up will follow.