Saying, feeling, and lookingdon't convey an image of importance. It makes you feel and look frantic, disorganized, and overwhelmed: Hardly the embodiment of success.
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Saying, feeling, and looking busy don't convey an image of importance. It makes you feel and look frantic, disorganized, and overwhelmed: Hardly the embodiment of success.

So, what's the point? I can hear you now, "You don't get it, Dave. I really am busy. I have work, clients, kids, projects, blah, blah, blah..."

Actually, I get it more than you know. There was a time in my life when I went 13 years without a vacation day. I worked an average of 90 hours a week. That's not healthy. Nor is it something to brag about.

For instance, I'm a car-guy. And back when this was going on I had an awesome car, but no time to drive it. I remember the day I took it back to the dealer at the end of a three-year lease with only 4000 miles on the odometer.


The salesman looked at me and asked, "Was there something wrong with the car?" and all I could think was, "No, there's something wrong with me..."

Eventually, I learned how habits get created. Your words are more powerful than you think. The words you speak out loud and to yourself permeate down deep and influence your perception. And what you think about comes about.

So, Step 1: Stop saying you're busy. The more you say it, the more you believe it, and the more you live it. Again, being busy isn't a good thing. Looking busy doesn't imbue others with confidence in you. And feeling busy is stressful.

Replace the word. Send a message from your conscious-mind to your subconscious-mind. Replace busy with a positive adjective, like active. It's subtle. Give it a try.

At your next meeting, when someone asks, "How have you been?" resist the habit and the reflexive answer, "Oh, you know, busy as usual," and instead try, "It's been active."


Now, go to MS Word and type the words: Active and Busy. Highlight each word individually, right-mouse-click and look at the synonyms.

The synonyms of Active are: lively, vigorous, energetic, and dynamic. The synonyms of Busy include: demanding, hard, tiring, and hectic. These are the messages your conscious-mind sends to your subconscious-mind every time you say either word out loud.

Also, put yourself on the receiving end of that response. When you hear others say they're busy, what does it make you think? It sounds like they're complaining, not great at managing their time, lacking control, easily overwhelmed, and disorganized. It doesn't fill you with positive images of that person.

Conversely, when you hear someone say, "It's been very active lately," what comes to mind? They sound engaged, excited, involved, and optimistic.

If you want to create change, start with how you talk to yourself. BUSY is a four-letter word. Remove it from your vocabulary...

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About the Author:

David B. Nast owns FocalPoint Business Coaching & Corporate Training based in Cherry Hill, NJ. David is an Award-Winning Certified Business Leadership Coach with over 20 years of experience in Executive Coaching, Leadership Development, Corporate Training, Career Coaching, Executive Search, and Human Resources. He has coached thousands of CEOs, Business Owners and Executives.

For additional insights from David, visit his LinkedIn Pulse Author Page and follow him on Twitter @DavidBNast. You can also email David at

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