How can you manage something you can't see? Simple: you can't.
Can you see software? It depends. If you're a programmer, you can definitely see it -- assuming you know the language. Can you see written human language? Only if you know the language. Yes, you can literally "see" it, but what difference does it make if the page with the language is completely meaningless to you? What if you couldn't read it, but couldn't even speak it -- not just be unable to speak that language, but any language? You'd be in deep trouble, wouldn't you? Suppose you were a manager; would you be able to "manage" a bunch of writers, using the best management techniques taught at Harvard Business School? What a ridiculous thought!
But that is exactly the situation that people who are unable to write or read computer programs in any language find themselves when called upon to "manage" programmers. Here's what's truly amazing: it doesn't seem to phase these genius MBA types at all! Of course I can manage programmers, they say -- I can manage anything!
There's something about software that brings out the inner stupid in managers who can't program. Here are some details and examples.
It's the classic problem of setting expectations. It's the reason why I assert that, in software, dates are evil.
At the same time, I fully acknowledge that programmers, at least good ones are a different breed. It's such a big deal that I've written a whole book about it.
Just to take a trivial illustration: take a look at the Dilbert cartoon again. Notice anything? Anything jump out at you? Well, something in that cartoon jumps out to programmers. Every Dilbert cartoon is on-line and accepts comments. Here is one of the comments written by a programmer, who clearly goes right to the heart of the matter:
You think it's trivial? If so, I advise you to continue avoiding learning anything about programming. You won't make it if you try. And get some humility on the subject. Maybe you should try out some concepts that are actually appropriate for software, as opposed to jammed onto software because they're general management techniques that "work for everything." See this for more.