Beats By Dre released a short promotional video on Thursday featuring the Hawaii heritage of Marcus Mariota, who became the 2015 NFL Draft's number two pick on Thursday night.
The video, titled “Ohana” (the Hawaiian word for family), follows the Heisman winner and former Oregon Ducks quarterback through his hometown of Honolulu while the Powerbeats2 wireless headphones are prominently displayed.
Quotes from his mother and father interplay with a soulful song by Leon Bridges, while Mariota, 21, throws a ball on his high school football field and runs along Sandy Beach, a favorite childhood spot.
“His work ethic is impeccable," Mariota’s mom, Alana Deppe-Mariota, says in the video. "Whatever we’ve instilled as parents, he’s continued to do that as he’s continued to grow into a young man.”
The Apple-owned Beats By Dre is a rival of NFL sponsor Bose. While the NFL allows players to have endorsement deals with Beats, it has penalized players for wearing Beats headphones in the past, according to the Associated Press.
According to Oregon Live, Mariota watched the reception on TV in Honolulu at the alumni center of his high school with his friends and family, people to whom he credits his respected humility.
Marcus Mariota, right, gets a hug from a family friend during a private gathering at the Saint Louis Alumni Clubhouse on NFL Draft Day Thursday, April 30, 2015, in Honolulu.