Tech

Marissa Mayer Lays Out Plan To Save Yahoo At Davos

Can Marissa Mayer revive Yahoo?

The tech giant ran through four CEOs in the five years before announcing Mayer's hire to great fanfare in 2012 and has long faced an identity crisis in terms of its role as a digital company.

Mayer recently sat down for an interview with Bloomberg Television to discuss her plans for Yahoo's future.

In her 13-year career at Google, Mayer developed a reputation for product development, so hopes run high that she can transform Yahoo.

In the Bloomberg interview, Mayer discusses the past and future of the Internet. In particular, Mayer is focused on growing Yahoo's mobile strategy. She says that Internet trends come in waves: first was the "directory" wave, which "really was Yahoo itself, you know the directory, there are these pages out there, how do you organize them," she says. Then came the "search" wave and the "social" wave. "Now I think we're on the mobile wave."

Mayer also addressed a big question on many peoples' minds: how can Yahoo compete with other companies if it doesn't have a browser, a social network, a mobile operating system or mobile hardware? Mayer says: "I think that the big piece here is that it really allows us to partner. Yahoo has always been a very friendly company."

Mayer has worked hard to make Yahoo a friendly company by creating a more open and social work environment for employees by implementing changes like weekly all-hands meetings and free food.

1
Advice To Job Hunting Women
"Find something you're passionate about and just love. Passion is really gender-neutralizing," Marissa Mayer said on Martha Stewart's "Women with Vision" television series in 2011.
2
The Pie 'Isn't Big Enough'
"Right now is a great time to be a woman in tech, but there's not enough women in tech," Mayer told a CES2012 panel hosted by CNET. "[I] worry a lot of times the conversation gets really focused on what percentage of the pie is women. And the truth is, the pie isn't big enough. We're not producing enough computer scientist. We're not producing enough product designers. We need a lot more people to keep up with all of these gadgets, all of this technology, all these possibilities." Mayer also commented on the stereotypical culture within the tech world: "There's all kinds of different women who do this. You can wear ruffles, you can be a jock, and you still be a great computer scientist or a great technologist, or a great product designer."
3
Tangible Technology
"There's just huge growth and opportunity. [T]he fact that the technology is now so tangible in our everyday lives, I think, will inspire a lot more women to go into technology -- and I'm really heartened by that," Mayer said for the MAKERS "Women in Tech" interview series in 2012.
4
Internet Empowered
"I consider myself incredibly lucky to be present in a moment in time when this wonderful and powerful medium, the internet, is empowering geeks -- and especially female geeks -- to express and pursue their passions," Meyer said in a 2012 acceptance speech at the Celebrating Change gala. She had just won the International Museum of Women's first-ever Innovator Award.
5
Geekin' Out
"People ask me all the time, 'What is it like to be a woman at Google?' I'm not a women at Google; I'm a geek at Google. And being a geek is just great," she said in an interview for CNN's "Leading Women" series in 2012.